Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Skip to main content
News

Deep Dive into Twin Galaxies and ThecePlay by VentureBeat

By May 18, 2024June 5th, 2024No Comments
Twin Galaxies logo and video game characters

The article discusses Jace Hall’s vision for bringing more attention and recognition to gamers and their achievements through a partnership between his company Twin Galaxies and the startup Thece.

The core idea is to have non-gaming brands create challenges and contests within existing popular video games that celebrate and reward ordinary gamers who excel at those games. Twin Galaxies provides the technology to adjudicate and verify gaming accomplishments with integrity, while Thece handles the platform for gamers to participate.

One example is their collaboration with Scotts Miracle-Gro, where gamers can win prizes like free soil by completing virtual gardening tasks within games like Stardew Valley and submitting video proof. Twin Galaxies ensures the competition’s fairness through video review and anti-cheat measures.

Hall sees this as a way to monetize gamers’ time and passion by allowing brands to provide real-world rewards, without being exploitative. It creates an “achievement economy” akin to traditional sports leagues celebrating star players rather than just the games themselves.

The model upends the traditional game industry economics of focusing solely on selling more game products. Instead, it puts the spotlight on gamers as individuals and their skills, incentivizing brands to engage authentically with gaming audiences they want to reach.

Hall believes this challenges-based approach, facilitated by Twin Galaxies’ verification capabilities, is a revolutionary disruption that benefits all parties – brands connect with consumers, gamers get recognized, and game publishers see content creation driving interest.

Close Menu