News What (not) to do when marketing to Gen Z Brands hurt their reputation and effectiveness with Gen Z when they flip flop on social…TheceAugust 1, 2023
News Barbie, Lego, and how to win with Gen Z Legacy brands like Mattel and Lego are using humor, events, and storytelling to engage with…TheceJuly 27, 2023
News Listening to Gen Z and what drives this generation to purchase Conversation with Shea about what makes Gen Z want to buy products and services and…TheceJune 5, 2023
News Five takeaways from Beyond TikTok: How to Influence Gen Z Learn some of the major trends industry insiders shared about advertising and marketing to Gen…TheceMay 25, 2023
News Recent Thece campaign delivered 48% increase in purchase intent according to YouGov study Learn how a technology brand got a 48% increase in purchase intent amongst their critical…TheceApril 20, 2023
News Thece Featured on The Digital Marketeer Podcast CEO of Thece, Zachary Rozga discusses Thece on The Digital Marketeer podcast.TheceApril 12, 2023
News Top 3 reasons brands should care about the attention economy Attention as a metric has never been more important. Learn about what it is and…TheceMarch 21, 2023
News Top 5 learnings from the IAB PlayFronts IAB PlayFronts two-day event gathered the gaming advertising industry together to talk industry trends. Here…TheceMarch 21, 2023
News Thece Spotlight: Rebecca Dixon of The *gameHERS A conversation with Rebecca Dixon of the *gameHERS on building community and growing monetization through…TheceFebruary 23, 2023
News Recent YouGov study shows rise of Gen Z casual and mid-core gamers The game viewing audience is bigger and broader than many brands realize. Read about some…TheceFebruary 16, 2023